My journey began with an innate passion for innovation, evident from my childhood experiments with toy designs. Today, with over a decade of hands-on experience, I specialise in transforming user needs into actionable insights, leading design teams to craft experiences that resonate, and driving product visions that not only serve the user but also achieve significant business outcomes.

Having been instrumental in the digital transformations of companies like Novelship and The Actionable Insights Brewing Company, I've consistently showcased my aptitude for leading large-scale projects to fruition. My proven track record includes achieving tangible results such as reducing checkout abandonment rates by a significant 45% and increasing monthly user transactions threefold.

But beyond the metrics and accolades, including the prestigious CBDC Best Ecosystem Award, I am a fervent advocate for holistic design thinking. I co-founded Calm Collective Asia with the vision of bringing mental health conversations to the forefront, and I actively mentor upcoming talents, emphasising the blend of empathy and strategy in design. My technical proficiency, combined with a deep understanding of user-centric design, positions me uniquely in this digital age, where the confluence of design, tech, and human psychology is paramount.

I welcome the opportunity to bring this synergy of skills, experience, and passion to your team, creating solutions that are not only innovative but also meaningful and impactful.